For in-house marketing
Your list has grown every month this year.
Your results have not.
You already suspect those two are not the same thing.
The people who open everything get everything. The one who opened once in March has had eleven emails since, and will never open again.
Nobody decided that. A segment is a guess you made in February and never went back to.
So it was never about sending more, or sending less. Your attention goes to whoever is easiest to reach, and that has never been the same list as whoever is close to buying.
What you get on day one
- A lifecycle stage on every contact: Subscriber → Engaged → MQL → Handed to sales
- Source, segment and last campaign, so a guess becomes a record
- Lead scoring already built in — points from real events, not a field you type into
Start with the Marketing setupFree to start. No card.
Not this? Start where you are