For shops
Work out what you spent to get your last hundred customers.
Now count how many bought twice.
The second number is the business. The first is the cost of not having one.
The ones who did not come back were not unhappy. They just never heard from you again — and you never heard they were gone.
Meanwhile your best customer this year has had every campaign you sent, because she is on every list.
So it was never about emailing more, or emailing less. Your attention goes to whoever is on the list, and that has never been the same list as whoever is about to leave.
What you get on day one
- Customers instead of Contacts, with orders behind each one
- Total orders, average order value, last order, preferred products
- Email from the CRM, logged on the customer, so the next person to look knows what was already sent
Start with the E-commerce setupFree to start. No card.
Not this? Start where you are